Our Company Blog
In addition to providing you with quality service, we believe our job is to also teach you a few things along the way. That said, you may enjoy our helpful Blog articles below.
Don’t Most Web Designers Know SEO?
The world of web design is complex and fraught with misinformation. Chief among them is the belief that most web designers have a solid understanding of Search Engine Optimization (aka SEO).
In truth, the exact opposite is true. Most web designers know very little about SEO and this includes those with college degrees in Website Design. In fact, a friend of mine received a Bachelor’s Degree in Web Design from a reputable University. When I asked her what she was taught concerning SEO she replied… continue reading »
The Importance of Backlinks for Your Website
Not too very long ago it was a relatively easy process to get high rankings in the search engines. All you had to do was load your pages and meta tags with the same keyword. Many spammers took advantage of this and would stuff a page with keywords. Very often this was to re-direct visitors to other sites.
As could be expected, the search engines weren’t too happy when searchers looking for a bus timetable, for example, ended up at a porn site. They started to penalize sites that repeated keywords too often or used “hidden” keywords which used a font color that was the same as the background.
Nevertheless, so-called “on-page factors” such as the location of keywords and their density on the page remained a major search engine optimization (SEO) technique for many years. continue reading »
What’s The Difference in SEO and SEM?
A question we frequently get when working with clients is “what the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?”
It’s understandably confusing because so many people use the terms interchangeably, so here’s a “simple” explanation of what can be a difficult area to understand.
Search Engine Optimization (SEO)
SEO is the process of improving a web site’s placement in the free listings of the search engines like Google, Yahoo!, MSN/Bing etc. These free listings are also known as “organic” listings.
SEO involves: continue reading »
Five Easy SEO Actions for Beginners
If you want people to find your website in the search engines like Google, Yahoo, and Bing, you need to be doing SEO, which stands for ‘search engine optimization’. SEO is a set of methods and techniques that that can help your website rank better in the search engine results pages. A higher ranking means that more people will see your website when they use the search engines, which in turn leads to more visitors to your website.
SEO can be a complicated subject, which is why there are so many freelance consultants and digital marketing agencies offering SEO services. However, if you are running on a tight budget and can’t afford to hire a professional, there is a lot of SEO you can do yourself. Here are five SEO actions for beginners that you should be using on your website. continue reading »
The Myth of “Image Advertising” for Your Business
Let’s just get right down to it…
Image Advertising and Personal Name Recognition Do Not Make People Respond!
Have you ever asked associates in your field what the response rates are to their advertising dollar?
If so, I can guess a common answer.
How about, “I have no idea, most of my business comes from referrals and recommendations”? (More on that later).
By now, you must realize what’s most important to your success as a business or sales professional:
- Attracting a constant flow of clients/customers/patients who contact you, and
- Knowing as much as possible about selling your product or service.
The problem?
We’re too often taught the wrong things about business, in the wrong order! continue reading »